And Wyatt Matters that Your Name is After the “@”
What Makes up an Email Address?
People have asked “what’s the difference between a web address and an email address”? And really that is simple. The major difference is the “@” symbol (pronounced “at”, if you look at Wikipedia it’s says it’s a “commercial at”, but for simplicity let’s just say “at”).
There are a few major protocols ($20 word with a $2 meaning), which mean a predetermined set of instructions are used when a standardize symbol (or codes) are used to do a set task. And the “@” sign tells the Internet it needs to use the email protocol. In fact, if you would replace the “@” with a dot “.” That would change it from an email address to a web address. The dot in the right place is a different protocol, and causes your query to be handled differently.
OK, now what the heck did he just say? Enough of that techie jargon.
After the @ Sign, Wyatt Matters
What does this mean to you, and how will it help you? Remember that when it comes to email, you are trying to brand a product, a company name, or maybe even your own name (hint hint, real estate agents). Ask yourself how many emails do you, your staff, your automation (automatic replies from your web site); send out on a daily basis? Probably a lot more than you really think.
Our Email Archive system that is an option with our KloudEmail service sends me an email (optional) with the total count of emails that were placed in Email Archive every day (both incoming and outgoing), the total number even amazes me.
Are you using a free email like Gmail, Yahoo mail, Hotmail or another free email service like your local ISP? How much are they paying YOU to promote their brand? Not enough, maybe even nothing!? Just think you can be placing your brand in front of the eyes of your future, potential clients and keep your name in front of your existing clients by simply using your own domain for email service. Yes impressions matter, and the more the better. Do not let this easy branding opportunity go unused.
Take the Steps to Start That “Know, Like and Trust” Factor Ahead of Time
You say you do not have a branding need? Well at least not today maybe. But, what about in the future? No one knows their future, branding your own name makes sense even when you have no business or service to promote. In the future that could very well change and because you have started your branding with email using your own domain name, you are ahead of the game when you do decide to start that business. And anyone knows, unless you’re a major brand like Sears, Apple, Wal-Mart, Lowes, Home Depot, Xerox, well you get the point, you will need people to get to know you and trust you before they consider trusting your service and product. Your own branding starts that all important “know, like and trust” factor.
Email Service Provider, Wyatt Matters
In the old days, anyone could get hosting, add an email (SMTP) server on that same server and not think twice about it. And didn’t charge anything for it, because, for the most part, nothing really needed to be looked after. Low overhead for the service provider. Those days are gone. Nowadays it’s a more complex world. Providing HIGH reliable and redundant email service that is truly business class is no small task. That is one reason at KartHost we switched to a premium email service a couple of years ago called ‘KloudEmail’. You can visit our website to get the details on KloudEmail, but the bottom line is you need to look for a service that does not provide single point of failure, in other words if their email server or even their data center should go down, will your email go down with it? If the IP address assigned to that email server gets on Blacklists, will your email get blocked? Is your email backed up every night, and do you have access to the backups? And if you need to retrieve a certified copy of an email for proof in a lawsuit, can your email system give you that option? These are just a few of the important questions you need to be asking for in a high quality email service. Also is your email truly private from being scanned, for purposes of placing ads on your site. Does your email share the same disk space as your website? These would be a couple of signs to change the type of email service you use.
Branding yourself with email by using your own domain name for email does not mean you have to settle for second class email service. In fact, just the opposite is true. Take action today to make email work harder for you. Move up to better email. Move up to KloudEmail.
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