For all of us, putting up a Website is not simply a hobby or something we do for fun. In today’s business environment, who has the time for non-essential activities? Your Website is a tool to generate leads and gain additional revenue for your business. It is a window into who you are, what you do, and how you can help them. There are several things you can do to hurt and help your online efforts.
Things to Avoid
- Unprofessional Appearance: Your Website is your image to the world.Remember that when you design your site. This can be your best and worst advertising. If it takes the appearance of a college Facebook page or has an annoying color scheme, people will not take you seriously, no matter how good your products and services are.
- Never Changing the Site: If your neighborhood store never changes, always has the same appearance, and never offers any new products, do you eventually stop shopping there and try the competitor with the fresh face and new, intriguing products? Think of your Web site as a store. It is your face to the world. If your let it be bland and boring, you will only encounter one time visitors. Remember: It is a lot harder to get new customers than it is to keep customers.
- Being Hard to Contact: In today’s world of email, instant messaging, and cell phones, customers will not tolerate a lack of contact. If you use a “Contact Us” page, expect to lose customers if you don’t respond in 24 hours at the latest. The more technology has moved us along, our patience level has also shrunk. If you haven’t responded in a short period of time, rest assured that your competitor is talking to that customer.
Things to Do
- Bring on New Products: Even if you have a lot of products, don’t put them all out at once and never change your site. As stated above, potential customers will get bored and not come back. Instead, put out some of your products, with a message that more are coming soon, and regularly add a few more items. While this may seem like you will lose some potential sales, in reality you will get the customer to keep checking back to see what is new. With all the competition on the Web, the worst thing that can happen is for people to forget about you.
- Keep the Site Fresh: This is key to getting your site noticed and to gain traffic. Without changing the content, you will merely continue to drop farther and farther down the search pages. On of the best ways to keep your site fresh and keep potential customers interested and returning is to start a blog on your site. Now, this isn’t merely a blog where you discuss your child’s cute behavior, but rather, a marketing tool. Use it to introduce customers to what you can offer them, what kinds of services you provide, and how it can make their lives better. If you would like a blog on your site but do not have the time or comfort level to do it yourself, please contact us and we will be happy to provide this service for you.
Wishing you all the best in your business endeavors.
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